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»Not perfect, always me«

Actor, pop musician and now designer – Selena Gomez has many talents. She became famous as a Disney starlet and, later, her relationship with Justin Bieber made headlines. She had already released her fifth studio album by her early twenties. Today, with over 140 million followers, she is also the queen of Instagram. A good reason for New York-based brand Coach to partner up with her again this autumn for the third time. The varied collection includes shoulder bags, tote bags, accessories and now also joint ready-to-wear clothing, including jackets, dresses and pullovers in a fashionable, edgy look.

Selena Gomez’s role in this went beyond acting as namesake and model, with the celebrity also involving herself in the creative process. The hip, playful designs were created in close collaboration between her and creative director Stuart Vevers. The collection pays tribute to her motto in the form of a pink leather wallet bearing her handwritten message: ‘Not perfect, always me’. A statement of healthy self-love and body positivity.